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Patagonia Common Threads Initiative | Green House of Fashion
Nike Air Max Thea Noir nike roshe run yeezy corail rose Nike Free 3.0 V4 Femmes Rose Nike Roshe Run Junior Femme rose Nike Roshe Run Yeezy Femmes Rose


A couple of weeks ago, amidst the crazy turkey day adrenaline and needless shopping sprees, Patagonia asked consumers to “buy less and to reflect before you spend a dime on this jacket or anything else.” A sustainability pioneer to say the least, Patagonia used Cyber Monday as an opportunity to raise awareness about its Common Threads Initiative. It’s a simple pledge, by Patagonia and consumers individuals, to Reduce, Repair, Reuse, Recycle. And yes, the order matters! As Annie Leonard says “Reduce. Don’t buy what we don’t need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you’ve exhausted those options, recycle.”

To help make these words actionable, Patagonia has partnered up with eBay to easily sell and buy used Patagonia gear. I like how eBay puts it: the greenest product is the one that already exists.

I pledged, will you? (for further inspiration check out this video)

Bree

 

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